Summary

The creation of joint promotional platforms for products and brands specializing in the contract hospitality sector with a similar format to InteriHotel but focused on the local market. The marketplace is held in areas with a high concentration of hotel establishments. Visitors to the marketplace include hotel executives and opinion leaders, particularly professionals planning hotel refurbishment or construction projects in the short to medium term.

Objectives:

• Uniting the supply and demand sides of the contract hospitality sector in areas with a high concentration of hotels
• Generating real business opportunities (new construction or refurbishment projects detected)

Format:

• Held at a unique venue
• A two-day event
• An exhibition area where brands present their products in a realistic setting, recreating small hotel settings with a lightweight assembly
• Conference sessions with presentations from opinion leaders and project managers in hotel chains on relevant issues in the contract hospitality sector, as well as discussion panels

Pop-Up event statistics (average per event):

• 30 participating companies
• 250-300 hotel professionals and opinion leaders attending
• 200 new contract hospitality projects identified for the companies

Summary

SENTINEL will facilitate the access to emerging markets to SMEs suppliers of products and services for hotels.

This is an European Project (COSME Go International Programme) which is developed by a consortium of Spanish, Austrian and Italian clusters of companies providing products and solutions for the entire value chain of the contract-hospitality sector: construction, equipment and hotel maintenance services.

The first step of the project is the emerging markets identification. Companies that operate in the contract-hospitality channel will find business opportunities at the mid-term in those identified markets. Subsequently, a validation will be carried out through market studies and market research visits and, next, an internationalization plan will be established, which will include a training plan for the SME companies of the participating clusters.

Summary

Permanent showrooms each shared by 15 complementary (non-competing) companies for the joint promotion of their products and brands in the contract sector specializing in furnishings for communal spaces (hospitality, retail, corporate, public spaces, etc.).

Objectives:

• Joint promotion of the participating companies’ products and brands and showcasing the contract channel.
• Networking with opinion leaders and purchasing managers in the contract hospitality sector.
• Detecting business opportunities in terms of contract projects for the participating companies.

Key features:

• Showroom area in a unique building in an unbeatable location in Barcelona with great transport links.
• Contacts exchanged. The showroom gives participants a special opportunity to network exclusively with professional opinion leaders and purchasing managers.
• Shared Showroom Manager For each showroom, AMBIT hires a technician to manage the venue, welcome visitors and promote the event to attract more professionals. The Showroom Manager is an architect or interior designer with a commercial profile, ensuring sound technical knowledge and useful assistance to visitors.
• Mutual recommendations. The participating companies generate traffic in the showroom and share their contacts.
• Common framework created on a customized basis for each showroom.
• Intensive communication managed by AMBIT (databases of activities in the contract hospitality sector: InteriHOTEL, Pop-ups, HiContract, etc.).
• Activities and events: Technical sessions, company events and networking events.

Resumen

wellianceHOSPITALITY es una plataforma de internacionalización para PYMES de la cadena de valor del contract-hospitality, mediante la cual AMBIT y otros 4 clústeres europeos ayudarán a sus miembros a entrar en los mercados de Suráfrica, México y EE. UU..

Este es un proyecto liderado por AMBIT, financiado por la Comisión Europea en el marco del programa COSME Go International, en el que participan socios de Francia, Alemania, Bélgica y España, de los sectores de la iluminación, eficiencia energética, arquitectura y construcción, gestión del agua e interiorismo, respectivamente. En este proyecto se realizarán actividades de internacionalización de las que serán directamente beneficiarias las empresas del clúster.

WellianceHOSPITALITY es la segunda fase del proyecto SENTINEL (ejecutado entre enero de 2018 y junio de 2019), también liderado por AMBIT y mediante se identificaron 13 mercados con oportunidades para las empresas que operan en contract-hospitality y se estudiaron en profundidad los 3 mercados escogidos para esta segunda fase y con el que el clúster ha ganado inteligencia de mercado en beneficio de los asociados.