interihotel POP-UP

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• Hotel Interiors Marketplace in areas with a high concentration of hotels

• Summary

  The creation of joint promotional platforms for products and brands specializing in the contract hospitality sector with a similar format to InteriHotel but focused on the local market. The marketplace is held in areas with a high concentration of hotel establishments. Visitors to the marketplace include hotel executives and opinion leaders, particularly professionals planning hotel refurbishment or construction projects in the short to medium term.

  Objectives:

  • Uniting the supply and demand sides of the contract hospitality sector in areas with a high concentration of hotels
  • Generating real business opportunities (new construction or refurbishment projects detected)

  Format:

  • Held at a unique venue
  • A two-day event
  • An exhibition area where brands present their products in a realistic setting, recreating small hotel settings with a lightweight assembly
  • Conference sessions with presentations from opinion leaders and project managers in hotel chains on relevant issues in the contract hospitality sector, as well as discussion panels

  Pop-Up event statistics (average per event):

  • 30 participating companies
  • 250-300 hotel professionals and opinion leaders attending
  • 200 new contract hospitality projects identified for the companies

• Applicable results for companies

  Brand visibility, contacts and real business opportunities in the contract hospitality sector:

  • Participation in the leading event on hotel interior design in areas with a high concentration of hotels.
  • Networking with around 300 hotel professionals and opinion leaders.*
  • Information on around 200 hotel refurbishment projects or new hotel constructions identified among the professionals registered for the event.*

  (*) On average in the latest editions.

• Editions

  • 2016 in the Balearic Islands (Palma de Mallorca)
  • 2017 in the Costa del Sol (Marbella)
  • 2017 in the Canary Islands (Santa Cruz de Tenerife)
  • 2018 in the Balearic Islands (Palma de Mallorca)
  • 2019 in the Canary Islands (Las Palmas de Gran Canaria)

• Funding

  2016 editions, funded by Mallorca ACCIÓ and co-financed by the participating companies.

  2017 editions (Costa del Sol and the Canary Islands), 100% financed by the participating companies.

• Website

  http://www.interihotel.com/mallorca
  http://www.interihotel.com/costasol
  http://www.interihotel.com/canarias

  Further information:

  Gallery from the Balearic Islands 2016
  Gallery from the Costa del Sol 2017
  Gallery from the Canary Islands 2017

• Participants

  List of participating companies :

  • Mallorca 2016
  • Costa del Sol 2017
  • Canary Islands 2017